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How To See Through Guru Tactics
By admin | July 30, 2008
It’s great to be back! I’ve been away the past few weeks. I wrote an article awhile ago about gurus and their tactics. I submitted it to an article directory and I’d like to share it now.
Let me say from the very beginning that most gurus are really nice people. Some of them aren’t, though. But even the good ones do the following things I’m about to show you. If you know what they are, you’ll have a more realistic perspective of the offers gurus make you.
Have you read lines like, “You can work only 2-3 hours a day …” in a sales letter? I have, many times. Well, if you work only 2-3 hours a day right from the start of your internet marketing career, you won’t make much money, that’s for sure. So if you intend to make internet marketing merely a hobby, then 3 hours a day would be fine. But if you’re serious about making it a career, 2-3 hours a day is a fallacy, at least in the beginning.
You see, the problem is most gurus show you only the final result. They have the luxury of working so few hours a day because they have a support team doing the technical work (which is very time consuming), answering emails, manning their support desk, web-mastering and a host of other tedious tasks for them. But when they first started out, they worked their tails off, putting in hours and hours of work trying to understand and implement it all.
That’s the first guru tactic you must be aware of. They usually show you only the final result but don’t tell you how they got there. Here’s the second tactic.
Gurus, more often than not, leave out crucial parts of the puzzle. I’m sure you know about article marketing. Every guru will tell you to write articles that link back to your website. So you find a bunch of articles from the web, edit them and submit them to an article directory. After a week or so, you check your stats. A paltry 30 or 40 views. You wait another few days. The count increases to about 70 views. So few! You decide to write your own articles. “Original content will definitely do better,” is what you think. After a week you check your stats. This time, it’s about 50 views. What’s wrong? You thought article marketing was the panacea to all the ills of traffic generation. You look at the gurus and their articles (which are worse than yours) get thousands of views within a couple of weeks.
The thing is the gurus never told you the most crucial part about article marketing. I’m no guru so I’m going to tell it to you. Here it is…
Your articles must be keyword-laden, especially long-tail keyword-laden. THAT’S how you get lots of page views. Do you find gurus telling you that in their coaching courses? Very few do. I once took a ‘personal, take-you-by-the-hand’ coaching course from a ‘guru’ and he taught me article marketing but not how to write keyword-laden articles. Here’s the final guru tactic.
They tell you half-truths. If you’ve come across claims like “I made $68,495.57 in my first month in internet marketing”, welcome to the club. Is such a statement true? Yes it is. But is that all there is to it? Not on your life. The full truth is, “I made $68,495.57 in my first month…but I spent $5,892.97 on advertising, software, a coaching course, reports, recurring expenses etc.” Is spending $5,892.97 to earn $68,495.57 good ROI?” Of course! But what if you don’t have $5,892.97 to spend in one month when you’re first starting out?
Many gurus’ coaching courses contain hidden costs which they don’t reveal in their sales letters. I once signed up for a coaching course where the guru said I only had to spend $24.95 per month to launch a successful internet business. As time went on, he told me I had to spend $150 on a solo ad, then another amount on pay-per-click advertising, then some more on some other stuff. Well unless you’ve got very deep pockets, you can’t keep up with the expenses while you wait for income to increase.
These are some of the tactics gurus use to get a response from you, whether it’s to buy their products or opt-in to their list. Now that you know the true picture, you can make a better decision about their offers.
Ok, take care y’all!
Topics: Internet Marketing, wealth, wisdom |